Lost in Space Redesigns Greenpeace SE Asia’s Newsletter and Annual Certificates
#design #print #NGO #communication
You don't often get an opportunity to redesign from scratch a big organization's communications assets like their Newsletter.
Greenpeace SE Asia realized that they needed to address the SE Asian audience in a more targeted manner. The euro-centric eco warrior look was not that relevant to their local audience and they approached lost in space to as a studio with regional experience with the Thai market in particular to redesign their Communications to better appeal to that audience.
Knowing the market in Thailand Lost in space were able to identify the local audience's demographics and their reading/lifestyle preferences. Then create a fresh look and format for the Greenpeace Newsletter designed to target that audience.
Lost in space worked closely with local thai designers and illustrators with extensive experience in international markets.
Designer Chakrapan Oak Suwanphanich worked closely with greenpeace to craft a new look and lead the Newsletter into a more magazine like format with a simpler cleaner contemporary style.
Illustrator Pann Riety Karnpoj created illustrations and information graphics to convey information and engage the audience.
The Annual Certificate for Supporters was part of the redesign package and again was made to be fresh and appealing, something that people would show off to their friends and colleagues
Annual Certificate for Supporters
The Annual Certificate for Supporters was part of the redesign package and again was made to be fresh and appealing, something that people would show off to their friends and colleagues.